The Marketing Mix Strategy in Influence to the Competitive Advantage

Marketing mix related to the importance and contribution of the elements on the marketing mix that shows how these elements can provide a source of competitive advantage. Marketing mix strategy have high impact to the competitive advantage but each elements of marketing mix have different contribution. The objective of this paper is to examine the influence of the marketing mix to the competitive advantage partially and simultaneously in Indonesia telecommunication services companies. The test statistic using path analysis and the result show that the elements of marketing mix strategy increasing to the competitive advantage simultaneously and significantly.